Why We Have a Pineapple in Our Logo
BIRDHOME Real Estate’s logo has a pineapple on it, and so many people have asked me why! Have you ever wondered about that? The symbol of the pineapple truly envelopes our core values, so I’m here to share those with you today and explain why we use the pineapple.
When Melody and I decided to create this real estate team, we were looking for something to sum up the general theme of what we were trying to do. We kept circling back to the pineapple, and there are three main reasons why. These are three things that a pineapple symbolizes:
1. Hospitality. In our opinion, hospitality in the real estate industry is about creating a unique, smooth, and seamless experience for our clients that is worth recommending to others. The pineapple symbolizing hospitality comes from the hotel industry. When a concierge reached a certain level of skill set when serving people, they were given a pineapple pin to put on their lapel. We want to accomplish that high level of skill in hospitality.
"The pineapple truly symbolizes what we are trying to accomplish."
2. Community. We love where we live, and we want to give back to this area. Pineapples became a symbol of community because they used to be hard to get, so when someone shared a pineapple with you, that meant you were truly part of that community. We want to welcome people in the same way.
3. Wealth. Since they were hard to get, pineapples were generally for the wealthy. This stands out to us because one of our goals as Realtors is to help our clients create generational wealth, including buying their first homes and eventually investing in them. We want to help you accomplish that!
Overall, the pineapple truly symbolizes what we are trying to accomplish, and we hope it taught you something about us. We wish you a happy Hanukkah, New Year, Christmas, and whatever other holiday you are celebrating! We hope you get to do it with your family and loved ones. If you need anything related to real estate, you know who to call!